Our Story

 

We Want to Enhance Your Daily Routine with Functional Mushroom Products.

Our collection of high-end, wellness-focused chocolate bars is crafted with functional mushrooms, including Reishi, Chaga and Lion's Mane. Each product blends indulgence with holistic health, offering a luxurious treat with added wellness benefits.

Our mission is to challenge expectations of what is possible with mushrooms, chocolate, and coffee. Functional mushrooms are a powerhouse of adaptogens and cognitive-enhancing focus to make you feel great by reducing stress and brain fog.

Each delicious bar and bag of coffee is a testament to this vision. By blending nutrient-packed ingredients with rich, decadent flavors, we aim to offer more than just a treat—we aim to inspire empathy, connection, and wellness. We hope our products become a shared experience, bringing people together to discover the joy of functional indulgence.

Our Story

Vehicle was born in the middle of uncertainty.

Like so many great ideas, it took shape during the pandemic, a time that forced us to slow down, reassess daily rituals, and rethink what we put into our bodies. Coffee and chocolate were already constants in our lives. They were comfort, creativity, and connection. What we saw missing was a way to elevate those rituals with real, functional benefits, without compromising quality, taste, or integrity.

We’re Pacific Northwest natives, proudly rooted in Portland, Oregon. Our founders come from decades in specialty coffee operations, alongside deep experience in CPG operations and finance, including time in the spirits industry. We’ve built, scaled, and operated brands where quality, sourcing, and process matter. That background shaped everything we do at Vehicle.

When we turned our attention to functional mushrooms, we took the same uncompromising approach we learned in coffee and craft food: start with exceptional raw ingredients, respect the craft, and never ask customers to choose between function and flavor.

Too often, functional products feel like an afterthought—something added to a product instead of thoughtfully built into it. We knew there was a better way. By pairing high-quality, responsibly sourced mushrooms with great coffee and thoughtfully crafted chocolate, we created products that fit seamlessly into daily routines while delivering real benefits you can feel.

Vehicle exists at the intersection of wellness, quality and pleasure. It’s about clarity without jitters, indulgence without guilt, and wellness without sacrificing joy.